Article:The Storytelling Organization by David M. Boje

The workplace is a diverse place where people not always know what is going around regarding other employees. Employees will engage in gossip or informal dialogue to learn about the latest news regarding other employees and in the process the information gets distorted. Most of the time people will talk about other employees without having a notion of the whole truth and perhaps they will never know the exact truth of all these stories in the workplace. But one thing is for sure, communication is a complex subject. If you are given a word you don't understand. the whole concept of the story presented to you will come down like a ton of bricks. In order to understand any kind of story, you must understand the meanings of each word in that story.
I went to a conference awhile back, the speaker told a phrase to one of the persons in the conference and asked to pass the exact same phrase to the person next to her. After the phrase was told secretly in the ear by everyone in the ear, the last person had to say what the phrase was out loud and when the speaker showed on a poster board what the phrase was, it was totally different. This proved that the phrase had been changed because everyone did not hear the same phrase. I guess, everyone perceives comunication differently.

zone of proximal development

In light of the zone of proximal development, storytelling brings or enhances language development and creativity in children necessary for their growth and development. Children will develop an extensive vocabulary, language, and cognitive ability necessary for self help skills.